Search ads are highly targeted text-based advertisements that appear on search engine results pages (SERPs) or partner websites. These ads operate on a pay-per-click (PPC) model, meaning you only pay when someone clicks on your ad. They offer unparalleled value by placing your business in front of users actively searching for products or services like yours.
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With control over important factors like keywords, geographic locations, and ad scheduling, search ads provide a powerful way to reach potential customers at the exact moment they are ready to engage. Whether you're advertising on Google or Bing, I can help you create and launch effective search ad campaigns tailored to your business goals.
Search Ads
Display Ads
Display ads, often referred to as banner ads, are visually engaging advertisements that appear on websites rather than search results. They can take the form of text, images, or videos and are an excellent tool for building brand awareness among your target audience as the browse online.
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Both Google Ads and Microsoft Advertising (Bing) offer extensive display networks that allow your ads to reach users across millions of websites, apps, and video platforms. Whether your goal is brand visability or driving conversions, I can craft a display advertising , display ads are a versatile and valuable component of a well-rounded PPC strategy. Let me help you leverage display advertising to maximise your reach and impact.
App Ads
App ads are specifically designed to promote your mobile application across search engines, app stores, video platforms, and partner websites. Whether your goal is driving all installs, encouraging in-app purchases, or re-engaging existing users, app ads are a versatile way to grow your app's user base.
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Both Google and Bing provide platforms to run app campaigns that optimise ad placements and bids automatically, ensuring your ads reach the right audience at the right time. I can create an app advertising strategy that aligns with your business goals, helping your app stand out in a competitive digital world.
Video Ads
Video ads are dynamic and engaging advertisements that run on platforms like YouTube, Microsoft's partner network, and other websites. These ads allow you to tell your brand’s story, showcase products, or drive user action with compelling visuals and audio.
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From skippable in-stream ads to bumper ads and video discovery campaigns, both Google and Bing Ads offer video ad options to suit a variety of objectives. Whether you're focussed on building awareness, increasing engagement, or driving conversions, I'll help you create a video ad strategy that resonates with your target audience.
Shopping Ads
Shopping ads showcase your products with eye-catching images, prices, and details directly within search engine results. These ads appear across desktop, tablet, and mobile devices, enabling you to connect with shoppers precisely when they are ready to buy—all while operating on a cost-per-click model.
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Setting up shopping ads involves creating a product catalogue through a Merchant Centre (Google or Bing) account and configuring targeted campaigns to highlight specific products.
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By combining shopping ads with search ads, you can significantly boost your product visibility at the top of search results, driving both traffic and sales for your business.
